Levi’s is the latest apparel brand to fall under the spell of Sky High Farm Goods (SHFG), the mission-led brand designed to generate sustaining revenue and advocacy for the food equity work of the separate nonprofit Sky High Farm in Hudson Valley, N.Y.
On Saturday, the partners will launch Levi’s x Sky High Farm Goods, a men’s and women’s collection of entirely new silhouettes that combine the denim stalwart’s signature design language and SHFG workwear elements.
The line is anchored by hardworking denim staples in three washes and co-branded trims. A mid Stone wash Trucker boasts customized shanks and L-tab hardware. A longer chore jacket has a resin rinse. A zip-up denim vest features SKFG’s moon-and-strawberry graphic.
The same graphic is repeated on the Baggy Utility Shorts, Loose Jeans and Straight Jeans as embroidery on their coin pockets. A pair of overalls with durable double-knee construction rounds out the denim apparel line.
The collection also offers a ringer tee, pocket tee and garden tote with an all-over Levi’s x Sky High Farm Goods print. The line retails for $60-$225.
Levi’s x Sky High Farm Goods
Sky High Farm uses regenerative agricultural practices to grow nutrient-dense food while improving soil health, enhancing biodiversity and increasing access to fresh food for communities in need. Sky High Farm Goods was founded by artist Dan Colen and Daphne Seybold in 2022 with the mission to generate awareness and revenue for the nonprofit’s work.
Collaborations with global brands is part of that strategy. SKFG previously launched collections with On, The North Face and Converse.
On July 25, Levi’s and SKFG will launch their collection at a celebratory farmers market on Bond Street in New York City.
The market will spotlight growers, prepared food companies and local social justice organizations from the New York Tristate area. Each vendor was invited to participate at no-cost and will retain all profits. Levi’s, bourbon brand Maker’s Mark and Jolie, a beauty wellness company focused on water are underwriting the market.
