Khloé Kardashian‘s Khloud is cooking up something new in the health-conscious snack category.
Named Khloud Plus, the brand is debuting a new line of collagen protein chips. Available in Sweet Heat, Nacho and Buffalo flavor packs, each 1.6-ounce bag of tortilla chips delivers 17 grams of protein with 2 grams of hydrolyzed collagen. Starting Monday, consumers can purchase the individual bags for $3.48 or the variety bundle for $9.99, plus a new Jalapeño flavor sold exclusively at Walmart.
“I’ve been taking collagen as part of my wellness routine for years — it’s everywhere right now, but it’s usually something you have to remember to take as a powder or supplement. I love that we were able to put it into a snack you already want to reach for. It’s one less thing to think about,” Kardashian told WWD via email.
Khloé Kardashian and the new Khloud Plus Protein Collagen Chips.
The collagen-packed snack line adds to Khloud’s existing menu of Protein Chips. Founded in 2025, the brand originally opened with its Protein Popcorn trio in Sweet and Salty Kettle Corn, White Cheddar and Olive Oil and Sea Salt. Since then, the collection has expanded to include Birthday Cake, Jalapeño Cheddar, Cinnamon Roll and Truffle and White Cheddar.
On why Khloud decided to add hydrolyzed collagen to its chip line rather than its popcorn assortment, Kardashian said it came down to the success of the Protein Chips launch and the baking mechanics.
“We launched Protein Chips just a few months ago, and reception has been so positive — it felt like the right place to introduce collagen and see how we can make this new format work even harder. The fact that we’re able to bake the protein and collagen right into the chip gave our team more flexibility to experiment without changing the taste or texture Khloud fans love. That was important to me because if it doesn’t taste amazing, it’s not going to become part of my routine,” she continued.
Khloé Kardashian bites the exclusive Jalapeño flavor, sold only at Walmart.
To that end, each new format has to pass Kardashian’s pantry test. “Every Khloud product has to earn a spot in my pantry first. I’m constantly on the move and don’t have time to second-guess. I need a snack that hits the mark on nutrition, keeps me full and is clean enough that I can feel good about giving it to my family. That’s the same standard I set for Khloud to meet,” she said.
The functional snack category is one Walmart is doubling down on as the retailer works to broaden its wellness offerings. “Customers are looking for convenient ways to get more protein into their day without sacrificing taste, and Khloud Plus delivers on both,” said Kristin Piper, vice president of wellness merchandise at Walmart, in an official statement.
In September 2025, Khloud named Jeff Rubenstein chief executive officer. Rubenstein joined the brand after serving as president and chief growth officer of soda brand Poppi.
