THE WHAT? Harper Beckham has reportedly been refused initial trademark approval in the US for her planned beauty brand, Hiku By Harper.
THE DETAILS The US Patent and Trademark Office issued an “initial refusal” against the trademark application, citing a “likelihood of confusion” with existing registered trademarks. According to reports, “Harper” is already trademarked for cleaning products including brooms and scrubbing brushes, while “Haiku” is registered within fragrance and toiletry categories. Harper Beckham, alongside parents David and Victoria Beckham, has six months to respond after filing the application last November. The proposed brand is expected to focus on products for acne-prone teenagers and covers categories including cosmetics, acne treatments, clothing, accessories and beauty tools. Victoria Beckham recently described her daughter as “very ambitious” and “a little entrepreneur,” revealing Harper’s interest in skincare was inspired by her own struggles with acne.
THE WHY? The trademark challenge highlights the growing complexity of securing global beauty brand names as celebrity-backed ventures continue to expand into crowded skincare and cosmetics markets.
Source: The Sun
