THE WHAT? Glamlite has entered the body care category through a new licensing partnership with Pepsi, launching its first-ever body care collection alongside a coordinated colour cosmetics range inspired by the Pepsi brand.
THE DETAILS The collection marks the culmination of a five-year product development programme, during which Glamlite developed its inaugural body care portfolio featuring skincare-inspired formulations containing ingredients including niacinamide, AHA complexes and shea butter. The company said it evaluated more than 300 formulation samples and over 3,000 fragrance variations before selecting scents inspired by Pepsi Wild Cherry and Pepsi Vanilla. The collection will debut via TikTok Live on 31 July 2026, with early access preceding the wider launch.
THE WHY? The collaboration reflects the continued expansion of food and beverage licensing into the beauty sector, while highlighting how independent beauty brands are leveraging major consumer brands and social commerce channels to diversify product portfolios, drive consumer engagement and enter adjacent beauty categories beyond colour cosmetics.
Source: INSTAGRAM
