THE WHAT? easyJet has partnered with Luneia Brands to launch an exclusive multi-brand K-beauty skincare box, becoming the first airline in the UK and Europe to introduce a bespoke K-beauty collection as part of its inflight retail programme.
THE DETAILS The “Passport to K-Beauty” box features a curated six-step skincare routine from Korean brands including Beauty of Joseon, Skin1004, Thank You Farmer and Axis-Y. Developed exclusively for easyJet, the collection is sold onboard for £44 and builds on the airline’s existing K-beauty range, which includes the Biodance Bio Collagen Real Deep Mask. The launch comes as demand for Korean beauty products continues to grow in the UK, with retailers expanding their K-beauty assortments and ingredient-led skincare gaining wider distribution.
THE WHY? The partnership enables easyJet to strengthen its inflight retail proposition while providing Korean beauty brands with an additional premium distribution channel and greater exposure to international travellers.
Source: easyJet
