Not many fashion brands can crow about double-digit momentum these days, but Danish menswear firm NN.07 can.
The Copenhagen-based company said net sales last year jumped 18 percent, without the addition of any freestanding stores, and adjusted EBITDA came in at 7 million euros, despite a demanding cost environment and continued investments in international expansion.
“Most of this is demand-driven, but also we’ve been able to increase the share of full-price sales,” NN.07’s chief executive officer Anders Rahr told WWD in an exclusive interview Monday. “We are seeing consistent growth in our core business.
“We had a really strong start of 2026; Double-digit growth has continued in [the first quarter],” he said.
Founded in 2007, with the NN standing for No Nationality, NN.07 initially gained fame for its pants, with its office-appropriate Aden chinos and roomy, pleated Kay models among current bestsellers, Rahr said.
A look from NN.07’s pre-fall 2026 collection.
Courtesy of NN.07
More recently, the brand has also been gaining traction with soft tailoring — and wider renown thanks to buzzy footwear collaborations with the likes of Sebago, Fracap, Grenson and, coming later this year, Clarks.
“I think men in general want to dress better without being overdressed,” he said.
Rahr also credited the “restraint” inherent in Scandinavian design, plus a strong price-value proposition for its “elevated wardrobe essentials,” or what Rahr likes to call “future classics.”
For example, Aden pants retail for $195, Pima cotton T-shirts for $90 and a zippered shirt jacket for $420.
“I think we offer a very high-quality, premium product at an accessible level, and I think that combination matters a lot,” he said. “We also talk a lot about consistency — in the way that we deliver the product, the quality, the fit, the way that we show up and how we communicate. I think that consistency keeps people coming back.
“I think it’s more about quality and function, and that makes everyday dressing easier,” he added.
Looks from NN.07’s pre-fall 2026 collection.
Courtesy of NN.07
At present, NN.07 operates freestanding stores in New York City; London; Antwerp, Belgium; Maastricht, Netherlands; Copenhagen; Frederiksberg, and Stockholm and Gothenburg, Sweden. Its boutiques blend Brutalist elements like concrete and stainless steel with touches of nature: plywood shelves here; a potted tree or a colorful boulder there.
Wholesale accounts for 70 percent of revenues and Rahr said specialty stores will always be an important part of the mix. “They’re key to building our credibility,” he said, describing a “city-by-city” approach.
“We are scaling globally, but we do it on our own terms,” he said.
NN.07 ships to about 600 retailers worldwide including Harrods, End Clothing and Liberty in the U.K.; Le Bon Marché and Merci in Paris, and Bloomingdale’s, Nordstrom and American Rag in the U.S.
There are no plans to open any “major brand spaces” this year, though Rahr rattled off a host of cities its eyeing for the future, including Chicago, San Francisco or Los Angeles in the U.S. and Paris, Amsterdam and Munich in Europe.
“We always look at, where do we already have some traction and where do we believe that we can build a local anchor for the brand,” he explained.
NN.07 already exports about 80 percent of its production, with the U.S. its number-one market, followed by Europe.
NN.07 is owned by Swedish investment companies Litorina, which holds a majority, and Fidelio Capital, and Rahr said the company can self-fund its expansion without taking on additional investors.
“We want to double down on our hero products; double down on everything that already works,” he said. “There is really an opportunity to go deeper in all markets.”
NN.07’s boutique in Frederiksberg, Denmark.
Armin Tehrani/Courtesy of NN.07
