Betsey Johnson, Elton John AIDS Foundation Launch Pride Collection

Betsey Johnson and the Elton John AIDS Foundation have teamed up to create a Pride collection with a charitable mission behind it for the second consecutive year.

Launched on Monday, the first day of Pride Month, the 2026 Pride Collection focuses on Betsey Johnson’s signature art print capsule collection, encompassing accessories, footwear, handbags and jewelry. In a celebration of authenticity and queer joy through the lens of Betsey Johnson’s signature flair, the pieces showcase rainbow embellishments, vibrant colors, glittering details and expressive silhouettes.

Carrying forward the philanthropic aspect of the partnership, $1 from every purchase in the Pride Collection will support EJAF’s mission to help end AIDS and combat LGBTQIA+ stigma around the world. Betsey Johnson has thus far donated more than $150,000 through the partnership with EJAF, emphasizing the brand’s belief that fashion can create emotional connection and make an impact.

Betsey Johnson said, “When I look back on my life, my happiest memories are with people from the LGBTQIA+ crowd. That’s just the truth. They’ve been my friends, my collaborators, my muses, my dance partners.…I can’t imagine my world without them, so getting to celebrate them and support the Elton John AIDS Foundation makes me very happy.”

James Worthington DeMolet, vice president, brand and creative, Betsey Johnson, said, “We’ve never viewed Pride as a moment to simply sell product. It’s an opportunity to use the scale of the brand to continue to celebrate the community and support organizations like the Elton John AIDS Foundation that are creating real impact. The collection is just the starting point for a much larger Pride program we’ll be bringing to life throughout the month.”