THE WHAT? Ariana Grande and LUXE Brands have unveiled Cloud Aurora, the latest addition to the bestselling Cloud fragrance collection, with a global launch scheduled for 14 July 2026.
THE DETAILS Cloud Aurora becomes the third fragrance in the Cloud franchise, following the original Cloud, launched in 2018, and Cloud Pink, introduced in 2023. Developed by Firmenich perfumer Clément Gavarry, who also created the previous Cloud fragrances, the new scent features notes of blackcurrant, spun sugar, vanilla, musk and amber. LUXE Brands said the launch builds on the continued global success of the Cloud collection, which won Fragrance of the Year at the Fragrance Foundation Awards in 2019 and has become Ariana Grande’s best-selling fragrance franchise. The new fragrance will be presented in a redesigned pearlescent version of the signature Cloud bottle.
THE WHY? The launch reinforces the long-term growth strategy behind one of the celebrity fragrance market’s most successful franchises. For LUXE Brands, expanding the Cloud portfolio enables the company to capitalise on strong consumer loyalty while extending the commercial lifespan of an established fragrance brand.
Source: PR Newswire
