Kacey Musgraves is really leaning into her Texas roots.
The country music artist, who has an apparel line with Lee exclusively for Walmart, is now teaming with Stanley 1913 on a line of hydration products.
The eight-time Grammy Award-winner singer-songwriter has partnered with the company on a limited-edition, four-piece capsule collection that draws inspiration from her recently released sixth studio album, “Middle of Nowhere.”
The Stanley 1913 x Kacey Musgraves Collection includes a leakproof 40-ounce Quencher ProTour bottle with a translucent handle that will retail for $65; a 16-ounce Everyday Suburban Mug that will sell for $45; a one-quart Classic Legendary Bottle for $55, and a 24-ounce Pet Bowl for her beloved Australian cattle dog Pepper for $40. Charm sets on the Quencher ProTour and Everyday Suburban Mug feature the “Middle of Nowhere” album art, a Texas star, a silver concho, and a vegan leather tassel.
The Kacey Musgraves x Stanley 1913 capsule.
Courtesy of Stanley 1913
All of the products feature a brown and white cowhide design, transparent accents and a cattle brand KM logo.
“I’ve been wanting to partner with Stanley 1913 for ages. It’s been fun collaborating on a collection that reflects my personal aesthetic; blending modern and traditional, and something I actually use every day, whether I’m hydrating in the studio, preparing for tour, or surviving the occasional dry spell,” said Musgraves with a wink to her hit single, “Dry Spell.”
“Like Kacey Musgraves, our brand continues to transcend categories and challenge what’s expected, and this partnership beautifully brings that spirit to life across our signature hydration and café products, as well as our first pet product in a partnership collection — blending artistry and iconic design into a capsule that feels distinctly her,” said Kate Ridley, chief brand officer for Stanley 1913.
Musgraves also appears in the campaign for the collection that will be available on Stanley’s e-commerce site from Friday at noon ET.
