THE WHAT? Kiko Milano has appointed Marcello Mastrogiacomo as Global Executive Vice President of Brand, Communication and Media as the Italian cosmetics company strengthens its global marketing leadership.
THE DETAILS Mastrogiacomo joins Kiko Milano from Gucci, where he served as Global Vice President of Marketing, Digital and Media. He has also held senior marketing roles at Armani Beauty and Parfums Christian Dior. In the newly created position, he will oversee global brand strategy, communications, public relations, influencer marketing and media, with a focus on enhancing Kiko Milano’s international brand positioning. Key priorities include expanding the company’s presence in the US following its launch into Macy’s and increasing consumer engagement through integrated marketing initiatives.
THE WHY? The appointment supports Kiko Milano’s international growth ambitions as the company looks to strengthen its global brand presence while combining prestige beauty marketing expertise with its accessible positioning.
Source: The Business of Fashion
