Guests arriving at Wooyoungmi’s show were greeted with coffee, croissants and Champagne in the courtyard before filing inside for a collection that proposed a positive take on each morning’s ritual: getting dressed as an act of optimism.
For spring 2027, the designer built her collection around “heung,” the Korean concept of collective joy, and the idea that dressing with heung can raise your spirits. It translated into one of her lightest and most approachable collections in recent seasons.
She embraced color, texture and layering with effortlessness. Washed-out taupes, pale sea blues, soft salmon pinks and chalky whites breezed across airy shirts, Bermuda shorts, relaxed blazers and whisper-thin pleated skirts. The palette felt sun-faded rather than saturated, though she dotted it with some sunny yellows and the acidic chartreuse we have seen pretty much everywhere this season.
The styling carried the same ease. Track pants were paired with tailored jackets instead of matching tops, sweat shorts were belted like proper trousers, while colorful striped beach bags, glittering jewel-toned necklaces and “meoritti,” the headwraps traditionally worn by Korean fisherman, served as quirky, playful outfit add-ons rather than attention-grabbing statement accessories.
Even the layering — long a Wooyoungmi signature — felt lighter and did not overwhelm the wearer.
References to Korean folk art appeared throughout in embroidered cranes, flowers, trees and deer inspired by “minwha” paintings, most charmingly on double-denim looks with drawings that brimmed with childlike innocence.
Elsewhere, blue workwear jackets with plenty of oversized pockets and softly checked blazers completed the practical and relaxed outerwear proposition.
In a season that was shaped by the heat, Wooyoungmi’s response wasn’t technical but emotional. Rather than engineering solutions, she offered a wardrobe that felt buoyant, insouciant and much needed.
