LONDON — Dunhill is making moves on both sides of the Atlantic, with plans to open flagships in New York City and London.
The New York unit will open on Madison Avenue in December, followed by one on London’s New Bond Street in April 2027, reinforcing the brand’s international ambitions.
The Richemont-owned brand described the openings as a “significant milestone in the continued evolution” of Dunhill under chief executive officer Matthew Ives and creative director Simon Holloway. It said the stores will showcase “the most complete expression” of Dunhill to date.
Designed as “contemporary destinations for the modern gentleman,” both stores will offer ready-to-wear, leather goods, hard luxury and bespoke services.
Rooted in the principles established by founder Alfred Dunhill more than 130 years ago, the spaces will reflect the house’s “enduring commitment to exceptional craftsmanship, product and hospitality.”
The company said further details will be revealed in due course.
A look inside Bourdon House, Dunhill’s home in London’s Mayfair.
Dunhill’s home in London remains Bourdon House, a Georgian villa in Mayfair with private spaces for dining, entertaining and private appointments.
The brand is in growth mode, having earlier this month revealed plans to put leather at the center of its 2026 strategy with a refreshed collection and a “Heritage in Motion” campaign.
“The new leather collections really place the client at the center of my thinking, balanced with a substantial expression of Dunhill’s heritage,” said Holloway, who has been creative director since 2023.
The goal, he said in an interview with WWD, was to design “beautifully functional objects — a briefcase, for example, that appears very classic at first glance, but on closer examination reveals a more modern attitude.”
He said that “more broadly, I wanted to remove Dunhill from the trend cycle and build belief and value into everything we make. Craftsmanship sits at the center of that, whether in the quality of the materials, the hardware or the construction itself. The silhouettes are deliberately timeless. This is not about seasonal novelty; it’s about beautiful materials, rich color and enduring design,” he said.
“Ultimately, it is conceived as a complete leather wardrobe for a modern man who appreciates a more timeless way of dressing,” Holloway continued.
