THE WHAT? LVMH has unveiled DreamGallery at VivaTech 2026, an immersive exhibition designed to demonstrate how technology, innovation, and craftsmanship are reshaping the luxury industry.
THE DETAILS Created as the centrepiece of LVMH’s presence at the 10th edition of VivaTech, DreamGallery brings together innovations from 11 LVMH Maisons and 10 technology partners across 12 projects spanning the luxury value chain. The interactive experience highlights how emerging technologies are being applied from sourcing and production to customer engagement and product traceability.
The exhibition showcases innovations designed to enhance creativity, sustainability, operational excellence, and consumer experiences, illustrating how LVMH is integrating advanced technologies while preserving the craftsmanship and heritage that define its brands. Through immersive installations, visitors can explore how data, artificial intelligence, traceability tools, and digital experiences are supporting the future of luxury.
DreamGallery forms part of LVMH’s long-standing partnership with VivaTech and reflects the Group’s ongoing investment in innovation through collaborations with startups, technology companies, and its portfolio of luxury brands
THE WHY? LVMH is using DreamGallery to demonstrate that innovation and craftsmanship can coexist, helping the Group accelerate digital transformation, improve sustainability and traceability, and create more engaging luxury experiences while maintaining the heritage and exclusivity of its Maisons.
Source: LVMH
