THE WHAT? Henkel is ending its long-running licensing agreement with Jyothy Labs for the Pril and Fa brands in India after 15 years.
THE DETAILS The German consumer goods company will discontinue the partnership that allowed Jyothy Labs to manufacture, market and distribute Henkel-owned Pril dishwashing products and Fa personal care products in India. The agreement, which began in 2010, helped expand the brands’ presence in the Indian market through Jyothy Labs’ local distribution and manufacturing network. The move comes as Henkel continues to refine its global portfolio and growth strategy across consumer brands.
THE WHY? Henkel’s decision reflects a strategic review of its brand operations and licensing arrangements in India as the company sharpens its focus on long-term growth opportunities and direct brand management.
Source: The Economic Times
