THE WHAT? Amorepacific is launching Korean skincare brand MAMONDE exclusively through Amazon Premium Beauty in the US as part of its expansion strategy targeting younger consumers.
THE DETAILS The launch marks MAMONDE’s entry into the US market with a refreshed brand identity aimed at Gen Z and Gen Alpha consumers seeking accessible, science-backed K-beauty products. The range features skincare collections including Flora Glow Rose, Calming Shot Blue Chamomile Azulene and Moisture Barrier Ceramide, powered by the brand’s proprietary Hyper-Flora™ technology developed through more than 30 years of floral research. Hero products include the Flora Glow Rose Daily Liquid Mask and Calming Shot Blue Chamomile Azulene Facial Serum. Amorepacific described the launch as part of its strategy to strengthen its US portfolio through digital retail partnerships, with MAMONDE becoming the fourth new brand added to its North American business in the past 15 months.
THE WHY? The move reflects rising demand for K-beauty among younger US consumers and highlights Amazon’s growing role as a key distribution platform for prestige and digitally-led skincare brands.
Source: PR Newswire
