LONDON — Long a trailblazer in beauty, Harvey Nichols is looking to do the same in wellness, opening a Pilates studio, offering aesthetic and therapeutic beauty services, and serving up functional drinks and a variety of vitamin supplements.
The store, which is in the midst of a three-year refurbishment, has torn up its fourth floor and dedicated the entire space to wellness with a 360-degree offer that also includes clothing and accessories. An announcement is expected Thursday.
“Well-being has become a core part of how modern luxury is defined by our customers,” said Lucy McPhail, Harvey Nichols‘ beauty director. She described the new fourth floor both as a “destination and a cohesive space that marks an important step in the continued evolution of our Knightsbridge flagship.”
At the heart of the new space is Pilates in the Clouds, a Reformer Pilates studio and the only one in London offering advanced-training “Cadillac” classes, and private full-apparatus sessions.
The studio, an offshoot of the original Notting Hill site, has big windows overlooking the rooftops of Sloane Street in Knightsbridge.
Nearby is the Harvey Nichols Clinic, which offers a variety of aesthetic and therapeutic beauty services by brands including Dr Motox, which is known for bespoke treatments and noninvasive injectables, fillers and facials.
Julia Goddard, chief executive officer of Harvey Nichols.
Courtesy of Harvey Nichols
There is also 111Cryo’s sub-zero cryotherapy chamber, which promises “decreased fatigue, renewed energy and radiant skin”; Reviv’s I.V. infusions and vitamin injection boosters, and lymphatic drainage treatments by Dimple Amani, which integrates science with Ayurvedic principles.
Harvey Nichols Clinic is also the exclusive London location for advanced laser treatments from U.K. specialist LaserHQ.
The store is offering clothing and accessories to match the activities. Athleisure brands on the floor include Vuori, Tala, Literary Sport, Adidas and New Balance, which have all been merchandised with a fashion buyer’s eye.
The food and nutrition offer includes Smoov, which serves functional smoothies that blend whole food proteins and gut health ingredients. The coffee and smoothie bar sits next to Healf, one of the U.K.’s fastest-growing well-being companies.
Launched in 2020 by brothers Lestat McCree and Max Clarke, Healf is an online platform known for its curation, clear communication and a personalized, holistic approach to well-being. It offers vitamins, supplements and tools aimed at enhancing mental and physical health, sleep and diet.
Earlier this year Claudia Schiffer became a Healf investor and ambassador. She fronted a new campaign alongside DJ and producer Calvin Harris and Olympic fencing champ Miles Chamley-Watson.
Claudia Schieffer in an ad for Healf, a fast-growing health and wellness platform that now has a physical space at Harvey Nichols.
Last June, Healf closed a multimillion-dollar funding round led by Iris Ventures, an international growth equity firm specializing in next-generation lifestyle and health-focused brands.
Harvey Nichols has a history as a beauty pioneer, spotting brands and trends before they became big.
In the U.K. it launched brands ranging from MAC Cosmetics to Shu Uemura and Fenty Beauty. The exclusive Fenty launch in September 2017 was such a success that for months afterward the store had to place velvet ropes outside the entrance to keep the crowds in check.
It’s no surprise the store is investing in wellness as part of its refurbishment.
As reported, Harvey Nichols is undergoing a three-year transformation program aimed at reestablishing it as a flagship destination, fueling growth and returning to profitability.
Chief executive officer Julia Goddard said in an interview the aim is to bring back the “glory days” of the store in the 1990s and 2000s, and to focus on the well-heeled local customer. Since she arrived in 2024, Goddard has been working to upgrade all aspects of the store, from fashion to beauty to lifestyle.
Harvey Nichols’ new jewelry area at the new “125” space on the ground floor.
Courtesy
Last year Harvey Nichols unveiled “125” on the ground floor, an open space designed to meet the “shifting expectations” of today’s shopper, according to the retailer, and meant to bring together globally recognized designers, emerging talent and one-of-a-kind objects, “all within an environment that encourages creativity, individuality and discovery.”
A jewelry edit serves as an anchor for the space, which faces Sloane Street and Knightsbridge, and there is also a selection of homeware and gifting, tabletop objects and books-as-art. The new area has adaptable, movable fixtures to allow for evolving brand collaborations and “seasonal storytelling,” and a room for pop-ups.
