THE WHAT? Japanese hair care brand &honey has expanded its US retail presence through a nationwide launch with Ulta Beauty, bringing six products from its moisture-focused portfolio to the retailer.
THE DETAILS &honey is now available online at Ulta Beauty and across approximately 600 stores in the US, with each product priced at US$23. The launch comprises six products from the Deep Moist and Melty Moist Repair collections, including shampoos, treatments and hair oils. Deep Moist focuses on intensive hydration, while Melty Moist Repair targets dry, frizz-prone and difficult-to-manage hair. The brand positions honey as a central ingredient within its Japanese-inspired, moisture-focused hair care proposition
THE WHY? The partnership significantly expands &honey’s physical distribution in the US, giving the Japanese hair care brand access to Ulta Beauty’s national store network as international interest in Asian beauty extends beyond skincare and make-up into hair care.
Source: PR Newswire
