THE WHAT? Supergoop has appointed former Coty executive Jamie Parker as its first Chief Commercial Officer as the US sunscreen brand looks to expand internationally and develop into a broader skin health company.
THE DETAILS Parker will join Supergoop on September 28 after most recently serving as General Manager of Coty’s US business, having previously led Coty’s e-commerce strategy, including its launch on Amazon Premium Beauty. In the newly created role, he will oversee retailer relationships and bring Supergoop’s e-commerce and physical retail operations under a more integrated commercial strategy. The Blackstone-owned brand, whose retail partners include Sephora, Ulta Beauty and Target in the US, is also evaluating further international expansion, with Europe and China identified as significant opportunities.
THE WHY? The appointment supports Supergoop’s next phase of international and omnichannel growth as it looks beyond its core SPF business towards preventative and reparative skincare, including investment in proprietary technologies.
Source: The Business of Fashion
