What does half a century of textile innovation look like?
For Gore-Tex brand, it encompasses levels of performance, durability and sustainability that were unimaginable in 1976 when it launched its first catalog advertising Gore-Tex rainwear as “possibly the most versatile jacket ever made.”
Founded by global materials science company W. L. Gore & Associates, the Gore-Tex brand is celebrating five decades of pioneering waterproof, windproof and breathable technologies for products that have enabled people to perform in the toughest conditions. Anchored by the anniversary theme “50 Years of Going Further, Together,” the brand’s communications and activations will highlight how the Gore-Tex brand continues to advance high performance and responsible performance through science led innovation and durable product solutions designed to help reduce impact over time.
“We continue to build on this foundation through innovation that helps our partners meet evolving needs while advancing responsible performance for the future,” said Michelle Augustine, Gore Fabrics business leader.
Innovation is at the core of Gore-Tex’s fabrics business, and it continues to advance next-generation material science. Last week at Switchback in New Orleans, the brand presented new material and product updates including Windstopper Stretch Products by Gore-Tex Labs, updated Gore-Tex Paclite products; and new Gore-Tex Laminates made with textile-to-textile recycled face materials.
Windstopper Stretch Products deliver comfort through freedom of movement, stretch and breathability for activities like running or cycling. A full portfolio of three-layer laminates that combine trusted windproof protection with integrated stretch technology in a soft material designed to maintain performance through repeated movement and everyday use.
The updated Paclite collection features a new construction with a backer that delivers a light, barely-there feel while maintaining the durable waterproof protection. The printable fabrics are well-suited for everyday wear, take dye better and are made with recycled polyester.
New Gore-Tex Laminates feature a textile-to-textile recycled polyester face made from 100 percent industrial textile waste, representing an important step in Gore-Tex’s material circularity.
The updated and new products will become available to all Gore-Tex partners for Fall 2027.
“We know consumers expect apparel to perform across a variety of activities and environments,” said Richard Leckenwalter, Gore Fabrics’ consumer garment leader. “Our fit-for-use approach is grounded in how products are used in the real world, enabling us to provide our customers with a broader range of material technologies tailored to specific end uses. These additions provide greater flexibility to develop products that meet changing consumer needs.”
