THE WHAT? Bain Capital has agreed to acquire Vitabiotics, the UK’s leading vitamin company, marking the next phase of international expansion for one of the world’s largest independent vitamins, minerals and supplements (VMS) businesses.
THE DETAILS The acquisition includes Vitabiotics’ UK operations and the wider VB Group, including Meyer Organics in India and operations across Africa and Egypt. Bain Capital will support the business through investment in digital capabilities, e-commerce, international distribution, supply chain resilience and product innovation, while leveraging its expertise in key growth markets including India, China and the Middle East. Vitabiotics will continue to operate from the UK, with no immediate changes to day-to-day operations. The company, founded in 1971, owns leading supplement brands including Pregnacare, Perfectil, Wellman, Wellwoman, Osteocare and the Ultra range. The transaction remains subject to customary regulatory approvals.
THE WHY? The acquisition reflects continued investor confidence in the global health and wellness market, with private equity firms targeting established science-led supplement companies that have strong international growth potential. The deal is expected to strengthen Vitabiotics’ global distribution network while supporting further innovation and expansion across high-growth consumer health markets.
Source: Bain Capital
