THE WHAT? Myntra Beauty has expanded its luxury beauty portfolio by adding French perfume house Chloé to its e-commerce platform, strengthening its offering of international prestige fragrance brands in India.
THE DETAILS Chloé’s fragrance portfolio, including Chloé Eau de Parfum, Nomade and Lumineuse, is now available through Myntra’s Luxe storefront, with prices starting at Rs9,000. The launch reflects growing demand for premium beauty products across both metropolitan and emerging markets in India. Myntra said the addition further strengthens its Luxe proposition and supports global beauty brands seeking to expand their presence in the Indian market.
THE WHY? The partnership expands Chloé’s retail distribution in India while reinforcing Myntra Beauty’s position as a destination for international prestige beauty brands in one of the world’s fastest-growing luxury beauty markets.
Source: Fashion Network
