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Fourth of July weekend is here, and while the country is celebrating 250 years of independence in 2026, retailers are also using the occasion to push some new sales for summer.
While Fourth of July has traditionally been known for sales on mattresses, bedding and home goods, the shopping holiday has now expanded to include deals on fashion and footwear as well. We’ve spotted discounts up to 60% off on sites like Adidas, Nike and New Balance, with even more savings at multi-brand stores like DSW and Zappos.
And while the recent Amazon Prime Day event offered a handful of footwear deals, those offers were generally limited to old stock or more basic silhouettes. We’ve rounded up some Fourth of July shoe deals that get you a discount on everything from Air Max sneakers to rare savings on On running bestsellers.
Adidas’ Summer Sale gets you an extra 30% off full price and sale styles with the promo code SAVE. We played around with the discount code and were able to use it on popular silhouettes like the Adidas Gazelles (above), ULTRABOOST sneakers and even the brand’s limited-edition collaboration with Liberty of London.
It’s not just shoes that are on sale at Adidas this weekend — you can also use the promo code to save on apparel and accessories including official merch from the 2026 FIFA World Cup. The catch: only merch from the eliminated teams is on sale.
Amazon
Amazon Prime Day may be over but the site still has hundreds of shoes on sale this weekend. Our suggestion: use Amazon’s Fourth of July sale to shop for sandals, hiking shoes, water shoes and other summer essentials. These cork sandals above, for example, are on sale for just around $20.
ASICS
ASICS has select shoe styles discounted by more than 50% off, with models starting at just $25 online. Plus: shop their “Last Chance” section to pick up additional savings on top silhouettes like their Dynablast and GT-2000 before they sell out.
Brooks
Brooks is offering up to 35% off bestselling styles for men and women. Among the models on sale from running shoe brand: the Ghost 17, Ghost Max 3, Hyperion Max 3, Hyperion Elite 5 and Cascadia 19. See more details here.
Brooks has running apparel and accessories on sale too — think everything from shorts and tank tops to running caps — with pieces start from just $10 online.
Converse
Converse’s sale section has T-shirts from $15 and shoes from $30 in a wide selection of sizes and styles (including the hybrid dress shoe-sneaker Chuck 70 National Leather model above).
Dick’s Sporting Goods
Dick’s “Epic Fourth of July” sale offers up to 50% off shoes, apparel and sporting equipment online with an extra 30% off select clearance items — no promo code required. We spotted footwear brands like ON, HOKA, Nike and Adidas on sale, as well as soccer cleats, baseball cleats and golf shoes.
DSW
DSW has a number of Fourth of July promotions taking place right now, including 30% off select Adidas sneakers. Use the promo code FANTASTIC, meantime, to take an additional 10% off clearance shoes and bags online.
You can also score a discount on regular price merchandise with the promo code SPARKLERS at checkout. How patriotic.
New Balance
New Balance has a Fourth of July sale going on right now through the end of the weekend. Save up to 25% off select shoes and up to 30% off select apparel and accessories with the promo code JULY4.
Bestselling silhouettes that are part of the sale include the unisex 9060, 1906R and 530 sneakers, the Fresh Foam running shoes and the popular MX608v5 men’s training shoes.
Nike
Nike’s sale section has up to 40% off men’s and women’s footwear and apparel, with a ton of bestselling styles included as part of the sale.
We spotted Nike Air Max, Air Force 1, Vaporfly and Pegasus shoes all discounted online, with multiple sizes and colorways still in stock. Jordan Brand sneakers are also on sale right now, starting at just $26. Nike members get free shipping on orders over $50.
On
On almost never discounts its collection but if you dig around online right now, you can find up to $90 off previous season models as part of the On site’s “Last Season” section.
The deals include almost all of On’s bestselling styles, from the Cloudrunner and Cloundmonster to the Roger Clubhouse Pro tennis shoe, co-created with tennis champ Roger Federer.
Puma
Puma has its Semi-Annual Sale happening right now with up to 50% off shoes and apparel for men, women and kids online. Apply the promo code SUMMER at checkout to take an additional 20% off select items.
Models on sale include the popular Speedcat sneaker, the Speedcat ballet flat-inspired shoe, unisex Cool Cat slides and Puma’s recently collaborations with Wicked, BMW and the Scuderia Ferrari Formula 1 team.
Reebok
Reebok’s “Independence Day Event” offers up to 60% off online, with shoe deals starting at just $19.99. This sale runs through Fourth of July weekend and ends Monday, July 6.
Zappos
Zappos is currently offering up to 30% off online, with discounts on brands like ASICS, Brooks, Nike, HOKA and Keen. Our recommendation: don’t skip out on the seasonal footwear too, with rare deals on Birkenstocks and Merrell hiking shoes and sandals.
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Meet the Author
Tim Chan is the VP of Commerce at Penske Media, overseeing fashion, lifestyle and streaming coverage across marquee brands like Rolling Stone, Billboard, The Hollywood Reporter, Variety, and WWD, among others. Previously, Chan was the first-ever Lifestyle Editor at Rolling Stone, covering all things fashion, culture, and travel through an entertainment lens. In addition to PMC, his bylines over the years have appeared in L’Uomo Vogue, Vogue Italia, Vogue Korea, i-D, and more. Chan has also consulted for a number of fashion brands, advising them on media and marketing strategy. He graduated from Columbia University with a master’s degree in journalism.
