THE WHAT? Olaplex has expanded its product portfolio with the launch of a limited-edition Signature Hair & Body Fragrance Mist, extending its signature haircare scent into the fragrance category.
THE DETAILS The new Hair & Body Fragrance Mist has been developed around the brand’s existing signature fragrance, featuring notes of sparkling grapefruit zest, sugared mint and crushed sage. Designed as a lightweight, multi-purpose mist, the product can be worn alone or layered with Olaplex haircare products to enhance and extend the fragrance experience. The launch marks the brand’s first dedicated fragrance product.
THE WHY? The launch reflects the growing convergence of haircare and fragrance, as beauty brands seek to extend successful scent identities into adjacent categories. It also enables Olaplex to strengthen consumer engagement by leveraging one of its existing brand assets beyond its core haircare portfolio.
Source: INSTAGRAM
