THE WHAT? Valentino Beauty has named Dakota Johnson and Alexander Skarsgård as the new global faces of its upcoming fragrance campaign, marking the beginning of a new chapter for the brand’s fragrance portfolio.
THE DETAILS The campaign introduces a new fragrance narrative centred on modern intimacy, authenticity and individuality. Dakota Johnson, who already serves as a Maison Valentino fashion ambassador, and actor Alexander Skarsgård will front the global launch. According to Valentino Beauty, the pair have been selected to represent complementary expressions of confidence, emotion and self-expression. The campaign supports the launch of a new fragrance, with further details to be unveiled at a later date. Valentino Beauty Global President Claudia Marcocci said the appointments reflect the emotional direction of the brand’s next fragrance chapter.
THE WHY? The ambassador appointments reinforce Valentino Beauty’s strategy of using high-profile global talent to strengthen its fragrance business and build consumer engagement ahead of a major fragrance launch. Celebrity partnerships remain a key marketing tool within the prestige fragrance category, helping brands differentiate new launches in an increasingly competitive market.
Source: PR Newswire
