LoveShackFancy x Target will introduce a limited-time collection featuring more than 200 items across apparel, accessories, beauty and school supplies on July 5 for the back-to-school season.
Known for its whimsical prints and feminine styling, LoveShackFancy will bring its signature aesthetic to an exclusive assortment designed especially for tweens and teens, with most items priced under $25. The collection was manufactured by Target.
In comparison, LoveShackFancy’s mainline, which is distributed through its own stores and website, as well as department and specialty stores, is generally $395 to $595 for dresses and $225 to $395 for separates. Occasion pieces start around $600.
The partnership with Target marks LoveShackFancy’s largest collaboration to date. LoveShackFancy, which has developed an expertise in collaborations, has partnered with such brands as Cotton, Santa Margherita, Liberty, Pottery Barn, Malibu Pink, Crocs, Roller Rabbit, 1-800-Flowers and Stanley, among others.
A look from the LoveShackFancy x Target collaboration.
Courtesy of Target
In addition to apparel for tweens and teens, the LoveShackFancy x Target collaboration will include items from four additional collaborators — Yoobi school supplies, Case-Mate Accessories, Wild Cosmetics and Goody hair accessories — all in LoveShackFancy’s signature prints and pink-themed color palette and at accessible Target price points.
Styles in the LoveShackFancy x Target collaboration.
Courtesy of Target
“At Target, we’re always looking for ways to bring our guests the brands and styles they’re most excited about at an incredible value,” Tara Russell, senior vice president of apparel and accessories, Target told WWD. “LoveShackFancy has built a distinctive world that resonates across generations, and this collaboration brings that magic to the back-to-school season in a fresh and accessible way. Together, we’ve created a fun assortment for tweens and teens spanning apparel, accessories, beauty and school essentials, making it easy to express personal style. The collection combines LoveShackFancy’s signature aesthetic with the quality, value and trend-right design our guests expect from Target,” said Russell.
Accessories in the LoveShackFancy x Target collaboration.
Courtesy of Target
Rebecca Hessel Cohen, founder and creative director of LoveShackFancy, said, “Back-to-school is such a special time. There’s so much excitement around a new school year and all the possibilities ahead. My daughters and I have a tradition of matching for the first day of school; we look forward to it every year. I wanted to capture that feeling in this Target collection and bring a little LoveShackFancy magic to every part of a girl’s day.”
“This is the largest collaboration we’ve ever done, and what makes it so exciting is that it touches every part of her day, from fashion and tech accessories to hair, beauty and school supplies. Partnering with Target has allowed us to bring the LoveShackFancy world to so many more girls in a way that feels truly special. My hope is that every piece brings a little joy to the school year ahead,” said Hessel Cohen.
The collection features floral prints and pastel hues. The apparel ranges in size from 7 to 16Y.
To celebrate the collection, many Target stores will feature chandeliers, bows and signage inspired by LoveShackFancy’s aesthetic.
School supplies in the LoveShackFancy x Target collaboration.
Courtesy of Target
At 1,800 participating Target stores, guests can also redeem a ticket for an exclusive Target x LoveShackFancy tote with signature pink hues and a bold floral wraparound print, while supplies last.
As reported, last week Target named Isaac Mizrahi as creative director at large. He will serve as a creative adviser to the company’s internal design team while also mentoring talent. Mizrahi had a five-year relationship with Target, starting in 2002. His return was seen as an outward sign of how Target is going back to its bread and butter.
Michael Fiddelke took the reins as chief executive officer in February promising more style savvy. “Our guests want great design, real value and experiences that delight,” Fiddelke said at the time. “That’s where Target has always been at its best, and it’s what grounds the important work in front of us now.”
Other back-to-school launches at Target include The Hollister Collection, which will be available June 28 with apparel, accessories and a first for Hollister, home products including bedding and dorm decor, with most items priced under $50. Poppi x Target is now available with a limited-time, only-at-Target dorm collection, and Overtime expands its sports-inspired style at Target with an exclusive collection featuring Overtime apparel, for the first time alongside backpacks, lunch accessories and water bottles. Owala x Cat & Jack launches nationwide July 5 with backpacks, lunch bags, water bottles and accessories.
