10 Corso Como has welcomed Nordic culture with a showcase developed in collaboration with Copenhagen International Fashion Fair (CIFF), an international platform that connects creative communities with business opportunities.
Titled “CIFF Nordic Signatures,” the project will be on display until Sunday during Milan Men’s Fashion Week, which runs until Wednesday. It builds on the concept first introduced in Copenhagen, when the Milanese retailer partnered with CIFF during Copenhagen Fashion Week earlier this year, aiming to continue the dialogue between two cities that play key roles in the international creative landscape.
“Following the incredible response to our first collaboration during Copenhagen Fashion Week, it felt natural to continue the conversation in Milan,” said CIFF director Sofie Dolva. “Nordic creativity has long had a strong international influence, and through CIFF Nordic Signatures we want to create a platform that highlights not only exceptional products, but also the inspiration, values, and visionary people behind them.”
Conceived as both a showroom and retail experience, the exhibition staged in the Project Room presents a curated selection of Nordic brands aligned with the curatorial vision of 10 Corso Como.
CIFF Nordic Signature at 10 Corso Como.
Courtesy of 10 Corso Como/Jeremy French
Participating brands included underwear label CDLP; jewelry brand Monies; beauty and skin care labels Obayaty and Lernberger Stafsing, and fragrance house Skandinavisk, among others. Categories span fashion, jewelry, beauty, fragrance, design and lifestyle.
Through dedicated presentations, masterclasses and meetings with the label’s founders, the brands will showcase the craftsmanship and cultural influences behind their work.
“We are delighted to bring a selection of Scandinavian design to 10 Corso Como and, through this collaboration with CIFF, to support and showcase brands distinguished by a strong commitment to research, creativity and innovation, while increasing their visibility in the Milan market,” added 10 Corso Como president Tiziana Fausti. “This initiative strengthens the dialogue between Milan and Copenhagen, with a particular focus on the evolving beauty landscape.”
A key feature of the project is “Monies. Atelier,” a special exhibition dedicated to the Scandinavian jewelry brand, showcasing its archival pieces and special commissions created to mark several brands’ anniversaries.
10 Corso Como and CIFF hosted a preview dinner on Thursday to celebrate the opening of the exhibition.
“Monies. Atelier” exhibition at 10 Corso Como.
Courtesy of 10 Corso Como/Jeremy French
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