THE WHAT? Korean beauty and skincare startup KorinMi has raised ₹10 crore from Lotus Herbals’ innovation fund to support clinic expansion and accelerate growth of its direct-to-consumer skincare business in India.
THE DETAILS Founded in 2024, KorinMi operates Korean beauty clinics offering personalised skincare and haircare treatments supported by 3D skin analysis, dermatologists and trained therapists. The company currently runs three clinics in Gurugram and has served more than 3,000 clients since launching its first location in October 2024. The new funding will be used to expand into major cities including Mumbai, Bengaluru and Hyderabad, while further developing its portfolio of Korean-made skincare products tailored to Indian consumers. KorinMi combines South Korean treatment protocols, equipment and formulations with a clinic-based and D2C business model. The investment represents the third deployment from Lotus Herbals’ US$50 million innovation fund, which focuses on supporting emerging beauty and wellness businesses.
THE WHY? The investment reflects growing demand for premium skincare treatments, K-beauty solutions and personalised wellness services in India, while enabling KorinMi to scale its operations and strengthen its position in the rapidly expanding aesthetics and skincare market.
Source: Business Review Live
