Shop Fruit Charms, Crystal Necklaces

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It’s no surprise that Ariana Grande is the face of Swarovski’s latest collection, named Summertime. After all, the singer extraordinaire became a global ambassador for the brand back in 2024, proceeding to star in multiple buzzy Swarovski campaigns — the made-for-Valentine’s Day and Old Hollywood–inspired ones being of particular note.

What’s different about this rollout of charms, candy-colored women’s watches, pendant necklaces, and decorative objets d’art is that every last piece takes a page from the quintessential motifs of summer: treating your jewelry box to a breath of fresh air by way of insects, delicate, bloom-like shapes, and delectable fruits.

Swarovski wants you to, colloquially, touch grass in the next few months or at least accessorize yourself like you’re one with nature. Its Summertime capsule, available online now with prices ranging from $21 to $550, is thus chock-full of arrivals like four-leaf clover charms that you can easily clip onto necklace or bracelet strands, glistening rings featuring a vibrant cornucopia of strawberries, watermelons, bees, and greenery, as well as cascading drop earrings that evoke falling petals at the end of spring.

That last allusion is not in vain, considering the name of Grande’s upcoming studio album, “Petal,” which she described as “full of life.” Swarovski’s release is more fruit- and bug-focused than floral, though, and this refreshed perspective is something to appreciate. Kidcore fashion — think jelly sandals and bead-bedecked socks — is once again witnessing a revival, with the collection’s ladybug huggies, chunky berry sparklers, and bee bangles all following suit.

Per a press release, “Swarovski Summertime marks an extravagant and expressive moment… embodying the more-is-more energy of the season [and offering] a fresh aesthetic for those who are ready to express themselves to the fullest.”

Looking good enough to bite into, each selection will add just the pop of color — and personality — your warm-weather style might be missing. What’s more, the sweet-to-the-max jewelry here benefits from Swarovski’s signature dedication to impeccable craftsmanship. Each pavé stone, crystalized seed, and dangling jewel has been polished and perfected almost obsessively, making those three-figure price tags more palatable.

Sensory marketing is king right now (just turn to the recent rollouts of labels like Rhode, Loewe, or Jacquemus for proof), and Swarovski is sending out its own implicit messaging by tapping into shoppers’ cravings and generating a powerful emotional response to the products.