THE WHAT? Italian fashion brand No. 21 has partnered with K-beauty brand Amuse to launch a limited-edition makeup collection, marking its first cosmetics collaboration in South Korea.
THE DETAILS The collection translates No. 21’s signature nude aesthetic into a range of seven beauty products featuring beige, rosy and peach tones. The line includes Amuse bestsellers such as the Vegan Cushion, Jel-Fit Gloss, Jel-Fit Tint and a solid perfume bar with a cotton-inspired scent. Two shades — the Jel-Fit Tint in “Rosy Tulle” and the Jel-Fit Gloss in “Vanilla Mocha Pearl” — were created exclusively for the collaboration. Products are packaged in No. 21’s signature nude and black colour palette and retail between €15 and €25. The collection is available through selected No. 21 stores in South Korea, Kolon Mall, Amuse’s online and offline channels, and beauty retailer Olive Young. The launch follows No. 21’s initial beauty category entry in 2020 through a collaboration with Japanese makeup artist Ayako.
THE WHY? The partnership allows both brands to tap into growing consumer demand for fashion-beauty collaborations while creating a lifestyle offering that combines No. 21’s fashion identity with Amuse’s expertise in trend-driven K-beauty products.
Source: WWD
