THE WHAT? Hailey Bieber’s Rhode has expanded into the bronzer category with the launch of Pocket Bronze, part of its largest seasonal product release to date.
THE DETAILS The new Pocket Bronze collection features eight cream bronzer shades designed for a range of skin tones, marking Rhode’s latest move beyond its core skincare offering. The launch is accompanied by several additional product introductions, including the brand’s first highlighter product, Highlight Milk, available in four shades, as well as limited-edition Peptide Lip Tint shades, Bronze Peptide Lip Shape products, a double-ended Pocket Brush and a range of seasonal accessories. The collection follows Rhode’s recent expansion into spot treatment products and builds on its growing hybrid skincare-makeup portfolio. To support the launch, Rhode also announced Rhode Summer Station, a touring activation across the US and Europe that will allow consumers to shop products, experience new launches and purchase exclusive merchandise.
THE WHY? The launch supports Rhode’s strategy of broadening its product assortment, increasing its presence in the colour cosmetics category and strengthening consumer engagement through experiential retail and seasonal product innovation.
Source: WWD
