THE WHAT? Korean skincare brand Anua has appointed Kendall Jenner as its first-ever global brand ambassador and launched a worldwide campaign promoting its PDRN Collagen Glow Facial Serum Spray.
THE DETAILS The multi-year partnership will see Jenner feature in global campaigns and product launches, beginning with a campaign focused on Anua’s PDRN Collagen Glow Facial Serum Spray. The product contains 2,000ppm of PDRN (Salmon DNA) and hyaluronic acid and is designed to deliver hydration and a dewy skin finish. The campaign will run across Anua’s digital and social media channels as well as Jenner’s platforms. The announcement comes as Anua continues its rapid international growth, having surpassed US$500 million in global revenue in 2025, sold more than 40 million units across 160 countries, and expanded distribution to more than 20,000 retail locations in the US. To support the launch, the brand will host a consumer pop-up event in New York’s Soho district featuring product experiences and brand activations.
THE WHY? The partnership is designed to strengthen Anua’s global brand visibility, accelerate growth in key international markets and reinforce its position within the highly competitive skincare category by leveraging Jenner’s global influence and consumer reach.
Source: PR Newswire
