Oh, Canada
Samuelsohn is proud of its Canadian roots, which date back to 1923. Now the Montreal-based men’s suit brand has been named the official fine clothing outfitter of Canada Soccer’s men’s national team.
Under the terms of the deal that were teased last week, the country’s best players will be dressed in Samuelsohn custom suits, the specifics of which will be unveiled later this month.
Harry Rosen, one of the country’s most esteemed luxury specialty stores, will also be part of the deal. The retailer will offer a collection of accessories to complete the players’ wardrobes and will incorporate Samuelsohn’s official Canada Soccer suit program into its made-to-measure program. Harry Rosen will offer a dedicated swatch card featuring the fabrics and design specifications that will be worn by the national team and select locations will also offer in-store fittings for customers.
A teaser ad for the Canada Soccer’s partnership with Samuelsohn and Harry Rosen.
Courtesy of Samuselsohn
“To dress Canada Soccer’s national team is to honor the discipline and dedication required to compete at the highest level,” said Aliya Morehead, Samuelsohn’s chief creative officer. “As a 103-year-old Canadian company, this partnership is a rare opportunity for Samuelsohn to showcase a Made in Canada story on the global stage — one defined by confidence, dignity and modern elegance both on and off the pitch.”
The collection will also be available on the Samuelsohn e-commerce site through a dedicated made-to-measure section.
Beginning in 2027, Samuelsohn will also become the official suiting outfitter for Canada’s women’s national soccer team.
Todd in the Neighborhood
Todd Snyder has gained the unofficial nickname of “The King of Collaborations” for his numerous partnerships with other brands. But the menswear designer has taken that moniker to a whole new level with his latest collection.
Snyder has teamed with Sperry and Fred Rogers Productions on a special Mister Rogers’ Neighborhood limited-edition offering that updates several of the looks — a red cardigan, anyone? — made famous by the beloved children’s show that aired from 1968 to 2001.
Snyder updated the sweater by creating his in a nine-gauge cotton yarn in a half-cardigan stitch with ribbed collar, cuffs and waist. There’s also a Trolley Tee made in Portugal from heavyweight cotton jersey with a water-based screenprint of the show’s Neighborhood Trolley and the words, “Hello, Neighbor.” The back features the names of the cities in which Snyder now operates stores.
And of course, there are also shoes as part of the capsule since Rogers famously removed his dress shoes and put on Sperry Cloud CVO deck sneakers or Converse Skidgrips as he entered his TV home every episode.
“One day, we were going through our archives, and Fred Rogers’ shoes caught my eye…those iconic blue canvas sneakers,” Snyder said. “Turns out, he was wearing the Sperry CVOs. I grew up on ‘Mister Rogers’ Neighborhood.’ It was such a great show. And now here was the perfect opportunity to share Rogers’ message of kindness and acceptance with a new generation. So we took the idea to Sperry, and they were all in. It was organic, everything clicked at every step…it’s the way the best kinds of collaborations happen.”
The Sperry x Todd Snyder x Mister Rogers Neighborhood CVO Sneaker — a mouthful that Rogers would have loved to help children navigate — is based on the shoe brand’s original naval silhouette, updated with garment-washed canvas uppers. They come packed in an exclusive red shoebox and dust bag that sports a Handcrafted patch as a nod to Rogers’ homemade sweaters.
The Todd Snyder Mister Rogers Neighborhood collection is created with Sperry.
Courtesy
The T-shirt retails for $78, the shoes for $120 and the cardigan for $298. The apparel is available on the Todd Snyder e-commerce site and in select stores and the shoes are also available on the Sperry site. A portion of the proceeds will be donated to Fred Rogers Productions, a nonprofit dedicated to inspiring children and parents and promoting neighborliness.
Additional fun fact: Mister Rogers and Todd Snyder share another link in Pittsburgh, Pa., where the iconic TV show and Snyder’s parent American Eagle Outfitters Inc. are both based.
Surfing the Season
The urban wardrobe of Italian surf champion Leonardo Fioravanti is becoming a capsule collection in partnership with K-Way.
Launching Monday, it comprises apparel and accessories leaning towards a lifestyle gorpcore proposition, inspired by the surfer’s out-of-water attire.
An ambassador for K-Way since 2023, Fioravanti was the first Italian to qualify for the World Surf League in 2017. He represented Italy at the Olympics in his discipline in 2021 and 2024.
The range includes a rain jacket, cape lined in terrycloth and cargo pants crafted from waterproof three-layer nylon with heat-taped seams, as well as drawstring shorts and washed jersey T-shirts and hoodies mimicking the sun-fading effect. The capsule also features lightweight swimwear and pants crafted from quick-dry, UV-blocking fabrics, as well as caps, bags and beach towels. The understated palette of khaki, navy and black is spiced up by details in K-Way’s signature tricolored tape.
The K-Way x Leonardo Fioravanti campaign.
Courtesy of K-Way
Flanked by a dedicated campaign fronted by Fioravanti, the collection retails between 55 euros and 180 euros. In his ambassador role, the Italian surfer is joined by Italian swimmer Gregorio Paltrinieri and Australian snowboarder Scotty James.
Getting Personal
Chobani, the official nutrition partner of U.S. Soccer, has invited three artists, working in different mediums, to chronicle the journeys from childhood to the pitch of players Weston McKennie, Christian Pulisic and Antonee Robinson.
One of those artists is designer Heron Preston, who has created personalized shirts for each player inspired by previous club jerseys, the colors of a flag, a childhood team, a nod to a family member and more. These one-offs were presented to the players to commemorate their selection to the U.S. men’s national team.
“I’ve designed and upcycled jerseys before, but I’ve never designed one that had to carry someone’s life in it,” Preston said. “Every stitch, every fabric choice, every color has a reason that goes beyond aesthetics — it points to a place, a person, a moment that made this athlete who they are. They are like Easter eggs waiting to be discovered by the player. People may not know what it means, but they will. That’s how personal these are and that’s what separates this project from anything I’ve done before. The meaning lives in the garment itself. My job was to make sure that story wasn’t just told, but it was felt by the athlete.”
The personalized jerseys created by Heron Preston.
Courtesy
In addition to Preston, portraitist Michael Mapes created pieces based on each player’s photographs, documents and found objects, and film director Hector Dockrill developed a biographical content series, titled “Behind the Dream,” that will run as television spots in select markets throughout the tournament.
