THE WHAT? Robotic manicure company 10Beauty has secured US$23.5 million in new funding to support the rollout of its automated nail care technology across retail, hospitality and wellness channels.
THE DETAILS The funding round was led by Story Ventures and brings the Boston-based company’s total funding to nearly US$70 million. 10Beauty recently launched its five-step robotic manicure machine at an Ulta Beauty location in Boston and is preparing to expand into Chicago. The company said it has agreements in place for the deployment of its first 850 machines across multiple sectors, including beauty retail, department stores, hotels, fitness centres, nail salons and hair salons. Partners include Ulta Beauty and Nordstrom. The manicure service currently takes between 25 and 45 minutes depending on the selected treatment and is expected to cost around US$30 per session. The new investment will be used to further develop the technology, strengthen operations and support initial deployments with launch partners.
THE WHY? The investment reflects growing interest in automation and technology-driven beauty services, as companies seek scalable solutions that increase convenience, improve accessibility and reduce reliance on traditional service delivery models.
Source: WWD
