MILAN — Trussardi is investing in its retail network, with 10 new openings expected by the end of the year.
“Our first aim was to clarify and define the identity of the brand, building its visibility,” said chief executive officer Alberto Racca, who joined Trussardi upon its acquisition by Italy’s fashion group Miroglio in March 2024.
“Retail is a central leverage in the relaunch of Trussardi and we are building a more selective network, more international and more consistent, starting from Italy and from the markets where Trussardi has more potential,” Racca explained.
The rollout includes new stores in Verona and Como, Italy; Antalya, Turkey; Tashkent, Uzbekistan; Sochi, Russia; Podgorica, Montenegro, and Yerevan, Armenia.
Racca is set on preserving the uniqueness and heritage of the brand, which was founded in 1911 as a glove-maker. He believes Trussardi can be further developed as a lifestyle label, in alignment with its history, without neglecting its fashion and accessories categories.
Trussardi spring 2026
In fact, it is fully furnishing its first Trussardi-branded residential complex in Dubai’s Al Furjan neighborhood with its home and furniture licensee Luxury Living and MIRA Developments.
Last month Trussardi unveiled its latest home collection during Milan Design Week and Racca enthused about the relationship with Luxury Living, which he said successfully translates Trussardi’s core codes, including leather, denim and its greyhound prints from ready-to-wear and accessories into interior design. The brand’s signature greyhound logo was first introduced in 1973.
“There is consistency and a productive exchange which are essential,” Racca said of the home license. “It’s a real partnership, we co-create.”
In addition, Trussardi has inked a partnership with Genoa’s Salone Nautico, initially to furnish the boat show’s grounds, “joining together different worlds — fashion, home, design, travel and leisure,” he said.
Racca often credits Nicola Trussardi, who propelled the family’s business in the ’80 and ‘90s, as a pioneer in embracing the lifestyle concept, as he opened Palazzo Trussardi near the La Scala theater in 1996 as one of the first concept stores in the world, merging fashion retail with food. It also served as an exhibition space for artists and architects.
Opening stores in Verona and Como will allow Trussardi “to consolidate a link with the market in Italy in two cities that have a high-growth potential. They are storied cities, very representative of Italy but also very international,” said Racca, citing for example the huge draw the story of Romeo and Juliet and the Arena have on tourists in Verona. While Como is known globally for its beautiful lake views, “both cities have a very strong production and economic system,” Racca added.
Each of the two stores covers around 1,080 square feet and will be decorated in Trussardi’s new look, featuring dark brown and biscuit-brown and slightly embossed leather; walnut wood; crystals, and brass. “It’s functional, not ostentatious, warm and inviting,” Racca said.
Through a retail expansion plan initiated last year, the brand is available in more than 20 countries and with more than 10 full-price stores in Western Europe, the Balkans, the Middle East, India and Central Asia.
Trussardi inked a joint venture with Ipekyol, a leading retailer in Turkey, and Racca touted a “very strong brand awareness” in that country, and “great interest” in the brand.
Also, the company just signed a license with Rodolfo Zengarini for the production and distribution of men’s and women’s shoes starting from the spring 2027 collection. “This partnership reinforces a strategic category for Trussardi,” said Racca, praising the Italian producer for “industrial competence, manufacturing and distribution capacity, all essential elements for a footwear offer consistent with our heritage and relevant to clients today.”
Trussardi spring 2027
Other licenses include: jewels and watches with Morellato; beachwear and intimates with Areab; junior with Arav; sheets with Mirabello; eyewear with Go Eywear; wallpaper with Zambaiti, and perfumes with Give Back Beauty. The bags are produced in-house. Racca said the Orbita bag is performing well and has become a bestseller.
QuattroR took a controlling stake in the Italian fashion brand in 2019, but in 2023 employees were put in “cassa integrazione,” or into a government-funded redundancy pay, and the company filed for a restructuring plan with creditors that allowed it to continue to operate under the so-called process of “composition with creditors.” Former CEO Sebastian Suhl exited the brand in March 2023.
In addition to saving and further developing the storied brand, the agreement allowed Miroglio to break into the premium range of the market and expand its portfolio by adding menswear and accessories.
Miroglio was founded in 1947 in Alba, in Italy’s Piedmont region, by Giuseppe Miroglio and controls brands that range from Elena Mirò and Motivi to Oltre and Fiorella Rubino, among others.
