Re/Done unveiled the next phase of its partnership with model Kaia Gerber.
On Wednesday, the Los Angeles-based denim brand unveiled Short/Cuts, a new campaign built around Geber and three pillars of Re/Done: Originals, Vintage and Upcycling.
The campaign was shot by Mitch Ryan and conceived with Brill Brill Studio.
“Re/Done has always felt like a natural extension of who I am,” said Gerber. “I’ve worn these clothes for years before any of this became official. Short/Cuts was really about capturing how I actually live in them—the pieces I come back to over and over again.
Gerber joined Re/Done earlier this year as investor, creative partner and advisory board member, working closely with the brand across campaigns, storytelling, product, and broader creative direction. Her first fully co-designed capsule collection with the brand will debut during New York Fashion Week in September 2026.
Re/Done launched in 2014, bringing reconstructed denim into the luxury market. Over time, the brand has expanded into entirely new products and vintage curation. Re/Done CEO Phillip Prado said the campaign signals the beginning of a broader new chapter for the brand as it expands beyond its origins into a more fully realized lifestyle brand.
Launching alongside the campaign is The Kaia Edit, an assortment of pieces personally selected by Gerber, including upcycled Re/Done | Levi’s styles like the Mica Jean, Nico Jean, 70s Bootcut, Alexa Short, and a classic Re/Done | Hanes Frankie Tee.
Gerber described working on The Kaia Edit and the upcoming collection as some of the “most personal creative experiences I’ve had.”
“Kaia brings more than visibility to Re/Done—she brings taste, instinct, and a real point of view,” Prado said. “This campaign reflects where we want Re/Done to go creatively—more cinematic, more character-driven, and more culturally connected. It’s the beginning of a much bigger evolution for the company.”
