Yesterday, word came in that Benito Antonio Martínez Ocasio—who you may know as Bad Bunny—was releasing a 150-piece collection with the Spanish retailer Zara. Officially titled Benito Antonio, it takes the sexy, exuberant energy of his native Puerto Rico and translates it into sun-soaked hues, breezy fabrics, and loose, laidback shapes that would look just as good commuting to work on hot summer days as they would beachside. Reflecting back, there was a breadcrumb trail of clues leading us to this moment, from his splashy Bad Bunny Bowl performance, which featured a Zara-designed outfit, to his sleek black Met Gala tuxedo made in collaboration with the brand. Consider this the big reveal.
It could also be read as part of a broader push from Zara to engage with the fashion world beyond, from the company’s collaboration with Willy Chavarria to its forthcoming “creative partnership” with John Galliano.
Not to brag or anything, but we stopped by our local Zara this morning before the official opening to check out the goods. A Spring Street shop in Soho, which was formerly dedicated to Chavarria’s collection, is now fully Benito-fied. Already a line had started to form outside; inside, it was pops of orange and pink, stripes and plaids, and a lot of seriously impressive goods everywhere you looked. What else would we expect from the man who didn’t just make our 2025 Best Dressed list, but topped it? Here’s a look at the frenzied hour we spent at the store, trying on as much as we could with the clock ticking till opening.
The relaxed-fit windproof jacket and cargo shorts
