British luxury shoe brand Jennifer Chamandi is entering the sneaker category with the introduction of its London style, launching Friday exclusively with longstanding retail partner Net-a-porter. The shoe is inspired by the label’s home city as well as the “Woman on a Mission.”
Jennifer Chamandi’s London sneaker.
Jennifer Chamandi
Jennifer Chamandi’s attention to detail remains apparent with the new London sneaker, which features the brand’s signature strap and patented Eye of the Needle emblem, found across the front and subtly positioned at the back. Extra time was dedicated to ensuring the shoe’s silhouette and depth of the décolleté around the anklebone were just right in order to create an elevated, comfortable sneaker.
The dressy sneaker will be available in two materials and four colorways including Taupe and Ivory napa leather or Vintage Port and Charcoal suede, set upon a white sole.
Jennifer Chamandi’s London sneaker.
Jennifer Chamandi
Founder Jennifer Chamandi said in a statement, “The Woman on a Mission needs a sneaker, but I wanted our version to feel like a smarter, more elevated option, equal parts sporty and chic. Designed with monochromatic laces for a more tonal and sophisticated look, the silhouette embodies our brand codes of timeless elegance while remaining effortlessly versatile. The London sneaker allows us to truly accompany our woman through every moment of her day, by seamlessly complementing her lifestyle and wardrobe while marking a very important run up to our 10-year milestone later this year.”
Laura Wills wearing Jennifer Chamandi’s London sneaker.
Jennifer Chamandi
Laura Wills (@fashionbugblog), a woman on the go, stars in the campaign for the London sneaker, which includes a video embodying the essence of London and the busy life of the Jennifer Chamandi woman.
Jennifer Chamandi’s new venture into sneakers is part of the brand’s expansion efforts as it nears its 10th anniversary.
