Santoni Opens New Store in Monte Carlo Ahead of Monaco’s Grand Prix

Santoni has opened the doors to a brand-new boutique in Monte Carlo just in time for the city’s Formula 1 Grand Prix next month.

Located at 27 Avenue de la Costa this store marks a new chapter in the brand’s expansion, following other recent openings in Milan, New York and Doha.

Spread across two floors, the space is defined by a palette of champagne and pinky tones that interact with marble surfaces in warm, natural hues, while accents of orange velvet and travertine finishes aim to evoke the sun-drenched character of the Mediterranean and the timeless charm of the Riviera.

This location joins a lineup of Santoni stores offering the brand’s “One Live” instant personalization service, from the engraving of initials and symbols on small leather goods to the co-creation of unique Carlo and Carla loafers through a selection of interchangeable tassels.

To mark the opening, Santoni has launched the Souvenir Monte Carlo edit, a collection that draws inspiration from the principality’s most recognizable iconography: a red and white palette, symbolic of Monaco, becomes the hallmark of an exclusive re-imagination of iconic styles for both him and her. Among these are the Didi slide, the Off-Duty sneaker, the Carlo loafer in its driver version and a selection of leather accessories. This capsule collection will be available exclusively in the Monaco boutique.

The store opening comes one month after Santoni doubled down on its personalization services with the launch of its “One of One” program. The tiered program offers some sort of personalization at every level — from truly bespoke footwear to quick in-store customizations.