On Wednesday, luxury resale platform Fashionphile announced its tapping of global star and Grammy-award-winning artist Cardi B to join as its 2026 global brand ambassador.
Fashionphile said that this partnership marks a significant moment for the company by bringing “one of fashion’s most influential collectors” into the conversation around ownership with the secondhand luxury resale market.
“Y’all know I love a good bag,” Cardi B exclusively told WWD in a statement. “I’ve been collecting for years and I always look for the rare colors and hard-to-find pieces. That’s why partnering with Fashionphile felt natural to me — they really understand luxury and authenticity and they have every bag you can think of.”
Fashionphile said it tapped Cardi B to be a global brand ambassador because of her “cultural authority and genuine credibility as a collector” — alongside her renown for having an extensive collection of ultra-luxury handbags. Moreover, the company noted her “unapologetic, transparent approach to luxury” makes her resonate with consumers who view high-end fashion as “both personal expression and long-term investment.”
As part of this collaboration, Cardi B will be curating an exclusive edit of her covetable accessories including pieces from brands such as Hermès, Chanel and Goyard. The collection will be available on Fashionphile’s website.
Cardi B stars in the new “Get Your Bag” Fashionphile campaign.
Courtesy of Fashionphile
Alongside the announcement, the duo has also launched a new campaign titled “Get Your Bag” — with video and imagery of the rapper engaging with Fashionphile’s assortment of both rare pieces and recent season favorites, shot in New York.
This campaign also taps into the Fashionphile shop-and-sell model and reflects how circularity with acquiring and reselling within pre-loved luxury is interconnected. Fashionphile said that the campaign also reflects how resale engages within culture today — with access, trust and consumers seeking out style and substance.
“Years ago, when we first saw Cardi B organically share a story featuring a Birkin with our tags still on it, we dreamed of one day partnering with her,” Sarah Davis, founder and president of Fashionphile, told WWD. “We knew she was the perfect fit for Fashionphile because she represents a new generation of luxury and embodies so much of what our brand stands for: confidence, individuality and expressing yourself on your own terms. Cardi has an incredibly authentic relationship with fashion and truly understands the emotional connection people have to investing in pieces that make them feel powerful. With this campaign, we wanted to celebrate luxury as something personal, expressive and attainable in different ways, which led us right to Cardi. She’s unapologetic, iconic and inspires people to define success for themselves. A true representation of ‘Get Your Bag.’”
To date, this is Fashionphile’s fourth major ambassador program announcement, following previous years including Martha Stewart, Nicole Richie and Emma Roberts.
