Featuring: Beatrice
Summary
Beatrice shares how she manages skin that is oily in some areas and dry in others, with a simple routine built around gentle cleansing, moisturiser and serum. As she enters her 40s, her focus is shifting towards lightweight hydration and anti-ageing benefits without adding heaviness or oiliness.
Meet Beatrice: Oily and Dry Skin
Beatrice describes her skin as both oily and dry.
She says her forehead and nose tend to be oily, while other areas can become dry. This combination makes texture and product feel especially important.
Pull quote: “I do have quite oily skin, but then it can get a bit dry in places.”
A Simple Morning and Evening Routine
Beatrice keeps her skincare routine straightforward.
In the morning, she uses:
- La Roche-Posay face wash
- Moisturiser
In the evening, she uses:
- The same face wash
- Elizabeth Arden serum
She also mentions using a La Roche-Posay product designed for acne-prone skin, though she couldn’t recall the exact name.
Shopping Habits: Boots and Online
Beatrice tends to buy skincare from Boots, sometimes shopping in-store and sometimes ordering online.
Her shopping habits are practical and convenience-led, with trusted high-street access playing an important role.
Treatments: Considering Botox
Beatrice says she has thought about Botox, but hasn’t taken that step yet.
She feels her skin is good for her age, which she attributes more to genetics than to the products she uses. However, as she gets into her 40s, anti-ageing is becoming more relevant.
Pull quote: “I’ve thought about Botox, but I’ve not gone down the road.”
What She Wants From Skincare
Beatrice’s ideal product would need to:
- Smell nice
- Feel light on the face
- Hydrate without adding oiliness
- Support anti-ageing concerns
Because she has oily skin, she dislikes heavy textures and wants skincare that keeps her skin hydrated but balanced.
Pull quote: “Keep hydrated but not oily.”
Key Takeaways for Brands
- Oily/dry consumers need hydration that does not feel heavy or greasy.
- Lightweight textures are essential for consumers with oily areas.
- Trusted pharmacy and high-street brands remain important.
- Anti-ageing interest increases as consumers enter their 40s.
- Fragrance can be a positive cue when balanced with lightness and comfort.
