THE WHAT? DOUGLAS Group reported sales growth in the second quarter of fiscal 2025/26 while accelerating investments in omnichannel retail, exclusive brands and AI-powered digital services.
THE DETAILS The premium beauty retailer reported second-quarter sales growth of 1.1% to €949.7 million, while adjusted EBITDA declined 5.1% to €116.1 million. The company recorded a quarterly net loss largely due to goodwill impairments linked to its French business NOCIBÉ and Parfumdreams / Niche Beauty operations. E-commerce sales increased 2.4%, outperforming store growth, while cross-channel services such as Click & Collect Express rose 29.8%. DOUGLAS said its Beauty Card loyalty program now exceeds 64 million members, accounting for around 80% of sales in several markets. The retailer is also expanding AI integration, with plans to launch an AI Beauty Advisor chatbot in Germany. Exclusive and own-brand products contributed almost 15% of group sales in the quarter, supported by launches including about-face, Orebella and Lolavie. The company additionally confirmed plans to moderate physical store expansion and shift more investment toward digital channels and technology.
THE WHY? The strategy reflects changing consumer shopping behaviour and ongoing economic pressure across Europe, with DOUGLAS focusing on omnichannel experiences, loyalty and exclusive brands to drive future growth and profitability.
Source: DOUGLAS Group
