THE WHAT? WPP has been awarded Henkel Consumer Brands’ consolidated global creative and production business, expanding its existing partnership.
THE DETAILS The expanded remit includes leading brands such as Persil, Schwarzkopf and Syoss, and builds on WPP’s prior win of Henkel’s consolidated media business across Europe. The appointment follows a 12-month global pitch process, with Henkel seeking an integrated partner capable of delivering end-to-end marketing solutions spanning creative, production and marketing technology. WPP will leverage its capabilities, including its WPP Open platform, to unify creative, media and production into a single operating model aimed at driving growth across Henkel’s global portfolio.
THE WHY? The move reflects Henkel’s push for integrated, scalable marketing solutions to enhance efficiency and accelerate brand growth, while reinforcing WPP’s positioning as a full-service, technology-enabled marketing partner.
Source: WWP
