THE WHAT? Macy’s-owned luxury beauty retailer Bluemercury has appointed Stacie Borteck Dattner Vice President and General Merchandise Manager, Merchandising, strengthening its leadership as it develops its luxury beauty retail strategy.
THE DETAILS Dattner will oversee Bluemercury’s merchandising strategy, proprietary brands and vendor marketing, reporting directly to CEO Alexandre Choueiri. She joins after nearly two decades at Bloomingdale’s, including seven years leading its beauty and fragrance division. Most recently, she served as Senior Principal, Strategic Capital Planning and Brand Integration, working on store development, capital strategy and luxury brand partnerships. At Bluemercury, she will focus on developing the retailer’s product assortment, strengthening relationships with established and emerging beauty brands, and expanding opportunities for product discovery across physical stores and digital channels.
THE WHY? The appointment supports Bluemercury’s strategy to strengthen its position in the US luxury beauty retail market, with a greater focus on differentiated merchandising, emerging brand partnerships, proprietary products and omnichannel retail development.
Source: PR Newswire
