THE WHAT? Dua Powered by Augustinus Bader Science, the skincare brand created by Dua Lipa and Augustinus Bader, is opening its first permanent standalone boutique in Paris as it builds its physical retail presence.
THE DETAILS The 215-square-foot store is located next to Augustinus Bader’s Palais-Royal boutique and follows successful pop-ups in Paris and Selfridges London, where Dua also operates a permanent counter. The brand targets consumers aged 18 to 35 with an edited three-product skincare range priced from US40toUS80 and formulated with Augustinus Bader’s TFC5 technology. Dua Lipa serves as Chief Creative Officer, contributing to areas including formulation and artistic direction. Augustinus Bader is considering additional physical locations, with the US identified as a potential future market.
THE WHY? The permanent boutique marks the next stage in Dua’s retail expansion and gives Augustinus Bader a dedicated platform for reaching a younger skincare demographic, with the performance of its pop-ups indicating that physical retail could play a larger role in scaling the brand internationally.
Source: WWD
