THE WHAT? The Estée Lauder Companies (ELC) has partnered with the University of Leeds on research aimed at improving shade matching across foundation, concealer and other complexion products, with a focus on the diversity of global skin tones.
THE DETAILS Led by color science expert Dr. Kaida Xiao, the research will combine advanced color measurement with studies of how consumers visually perceive skin tones and undertones in real-world conditions. The partners aim to establish more precise scientific methods for determining when differences in shade are perceptible, with findings intended to support improved shade accuracy and formula development across ELC’s luxury and prestige complexion portfolio.
THE WHY? Accurate shade matching remains a significant challenge for the complexion category despite advances in shade inclusivity and beauty technology. The research could give ELC new scientific benchmarks for product development, helping the group improve shade precision across its brands while strengthening its capabilities in inclusive complexion innovation.
Source: businesswire
